Saudi Arabia has launched its inaugural integrated tourism campaign for the Indian market, titled 'Spectacular Saudi', aimed at showcasing the kingdom's hidden destinations and rich heritage beyond traditional desert imagery. The campaign features a young Indian family exploring various attractions, including UNESCO World Heritage sites like Diriyah and Al Balad, as well as the historical Nabataean tombs in Hegra, AlUla, and the vibrant marine life of the Red Sea. Alhasan Aldabbagh, President of APAC Markets at the Saudi Tourism Authority, emphasized Indian travelers' appreciation for authentic experiences and the desire to explore novel cultures. The campaign seeks to position Saudi Arabia as a prime travel destination for Indian tourists, highlighting cultural similarities and the warm Saudi hospitality. The initiative is being promoted through various platforms, including social media and online travel agencies, to reach a wider audience. Overall, 'Spectacular Saudi' invites Indian travelers to discover the diverse experiences Saudi Arabia has to offer, merging tradition and modernity.