Meta Quest Headsets Popular Gift This Christmas

The Meta Quest virtual reality headsets have emerged as popular holiday gifts, with the Meta Horizon app soaring to the top of the App Store charts on Christmas Day in the US and UK. This surge is largely attributed to the launch of the affordable Meta Quest 3S headset, priced at $299, which offers a compelling alternative to Apple's much pricier Vision Pro at $3,500. Despite this holiday success, Meta's Reality Labs division continues to experience significant financial losses, reporting a $4.4 billion loss in the third quarter of 2024. The popularity of the Meta Quest headsets indicates a growing interest in immersive technology, with a diverse range of applications appealing to users beyond just gaming. As the industry anticipates further growth in AR/VR markets, Meta maintains a dominant market share of approximately 70.8%. However, the company must navigate substantial losses as it invests heavily in developing advanced technologies.