Warner Bros Sells Coyote vs. Acme Rights for $50M

Warner Bros. has finalized a $50 million deal with Ketchup Entertainment for the worldwide distribution rights to the long-shelved film 'Coyote vs. Acme,' which is set for a theatrical release in 2026. The film features Wile E. Coyote, who sues Acme Corporation over its faulty products that have failed to help him catch the Road Runner, and stars Will Forte and John Cena among others. Previously, the project was completed but shelved due to cost-cutting measures at Warner Bros., which opted to take a tax write-off instead of releasing it. Ketchup Entertainment's CEO expressed excitement about bringing the film to audiences, highlighting its blend of nostalgia and modern storytelling. Directed by Dave Green, the film is based on a New Yorker article and represents a recovery for a project many believed would never see the light of day. The deal not only revives Wile E. Coyote's story but also marks a significant turnaround for Warner Bros.'s approach to previously abandoned projects.