Baylor QB Sawyer Robertson signs NIL deal with Nike

Baylor quarterback Sawyer Robertson has signed a notable NIL endorsement deal with Nike, joining a select group of collegiate quarterbacks including Penn State's Drew Allar and LSU's Garrett Nussmeier. Through the first three games of the 2025 season, Robertson has thrown for 1,070 yards and 10 touchdowns, leading Baylor to a 2-1 start and positioning the team as a contender in the Big 12. Despite more lucrative offers elsewhere, Robertson chose to remain at Baylor, emphasizing loyalty to his program and roots, and accepted a deal valued at around $1.7 million according to On3 NIL rankings. His performance last season, which saw a strong finish with impressive passing stats, has bolstered his national profile and NIL valuation. Nike highlighted this partnership as part of their commitment to supporting the next generation through sport, while Robertson continues to build on his on-field success and growing recognition, including early Heisman buzz. Looking ahead, his continued success could elevate Baylor's standing in college football further.