The new film 'Alien: Romulus' features the likeness of the late Ian Holm, who played Ash in the original 'Alien,' through the use of generative AI and animatronics. Although the actor passed away in 2020, his family approved the portrayal, with the director Fede Álvarez stating that Holm would have appreciated the opportunity to return to the franchise. The character Rook, resembling Holm's Ash, has sparked controversy among fans, with some calling the use of his likeness unethical or 'digital necromancy.' Despite the backlash, Álvarez defended the decision, emphasizing that the intent was to honor Holm's legacy rather than replicate his performance. The film has received positive reviews overall but the ethical implications of using AI to recreate deceased actors remain a hot topic in the industry. Critics argue that this practice could set a troubling precedent for Hollywood's future casting choices.