IKEA marks 40 years of global meatball legacy with new plant-based menu expansion

IKEA is celebrating 40 years of its iconic Swedish meatball, a global favorite with over 1.4 billion sold annually, by expanding its menu to include new plant-based options like falafel, inspired by Swedish cuisine and designed to appeal to a broad audience. The introduction of the falafel ball, made from chickpeas, zucchini, onions, and spices, supports IKEA's sustainability goals to reduce greenhouse gas emissions and transition to more plant-based foods. IKEA Canada is launching a refreshed menu with six new dishes alongside the classic meatball, featuring globally inspired and sustainable ingredients to reflect Canada's cultural diversity and a range of dietary preferences. This menu expansion aligns with IKEA's broader strategy, which includes previous innovations like chicken and vegetable balls and the plant-based HUVUDROLL, aiming to inspire customers to choose more sustainable meals. IKEA's food offerings complement its furniture business, reflecting founder Ingvar Kamprad's belief that well-fed customers are happier shoppers. The new plant-based options and diverse menu items underscore IKEA's commitment to inclusivity, affordability, and climate-conscious food production.