Demi Lovato Joins Subway Surfers for Green Initiative

Demi Lovato has joined the mobile game Subway Surfers as part of PlanetPlay's 'Make Green Tuesday Moves' (MGTM) initiative, which aims to raise funds for sustainability projects. Starting December 3, players can purchase exclusive Demi Lovato avatars in various games, including Subway Surfers, Avakin Life, and Fishing Clash, with 100% of proceeds going to certified environmental causes such as reforestation and renewable energy. Lovato's involvement is supported by a global social media push and follows previous collaborations featuring other artists like Joe Jonas and J Balvin. The initiative has successfully raised over $2.2 million for sustainability efforts in the past. Lovato's message emphasizes the importance of environmental action, encouraging her fans and gamers to participate in the campaign. This collaboration highlights the potential for gaming to contribute positively to social and environmental causes.