Starbucks Opens Largest Spain Reserve Store at Real Madrid Stadium

Starbucks has opened its first flagship store in Spain at the Santiago Bernabéu Stadium, home to Real Madrid, marking the coffee chain's first location within a football stadium globally. The expansive nearly 10,000-square-foot, two-floor venue features a curated marketplace, a concierge barista station, a Reserve Bar, mixology area, tasting rooms with panoramic stadium views, and a digital portal narrating the coffee journey. The design honors the original Pike Place store in Seattle and captures the vibrant energy of Madrid's San Miguel Market, with a suspended sculpture by Madrid artist Cristina Mejías enhancing the space. Starbucks International CEO Brady Brewer described the store as a global destination that reflects both Starbucks' roots and Madrid’s creative spirit, while Starbucks Iberia’s general manager Antonio Romero emphasized its unique blend of exclusive products and innovative design. Operated by Alsea, Starbucks has grown to 222 outlets in Spain since 2002 and added over 65 new employees for this flagship. This opening aligns with the Bernabéu Stadium’s transformation into a premium hospitality hub that includes new dining and retail experiences.