AEW Uploads Iconic Matches to YouTube to Boost HBO Max Traffic

AEW has recently begun uploading some of its most iconic and important matches to its YouTube channel as part of a strategic effort to increase traffic to its streaming content on HBO Max. This move addresses past difficulties fans had in accessing AEW's major matches and pay-per-view moments. Each YouTube upload includes links directing viewers to AEW's streaming platform to encourage further engagement, although some shows like WrestleDream are not yet fully available on HBO Max. Notably, some matches are posted without commentary to gauge fan reactions on social media, following positive responses to similar clips. AEW's catalog expansion on digital platforms coincides with upcoming releases of archived shows and pay-per-views on HBO Max, alongside live pay-per-view streaming deals with Amazon Prime Video. This strategy mirrors efforts by AEW's rival WWE, which also posts full matches and historical content on YouTube and its WWE Vault channel.