Fashion Week Makeup Trends and Beauty Market

Spring/Summer 2025 fashion weeks from New York, London, and Milan have set the upcoming makeup trends focusing on bold eyeliners, creative colors, and natural looks. New York emphasized smokey waterlines and vibrant eyeshadows, while London featured bejewelled eyeliner, and Milan combined bold and nude trends. The beauty industry is witnessing a significant demand for blushes and lip balms, with liquid blush interest growing by 18% and the lip gloss market projected to hit $3.77 billion by the end of 2024. Minimalist and eco-friendly skincare routines are also popular, with Lush leading the charge in natural and cruelty-free products. Celebrities like Khushi Kapoor advocate for a 'less is more' approach, emphasizing glowing skin and minimal makeup. Additionally, drugstore retinol products are gaining popularity for their effectiveness and affordability in anti-aging skincare.