Sydney Sweeney Plans Lingerie Line Backed by Bezos, Sanchez

Sydney Sweeney is preparing to launch her own lingerie brand, a project she has been developing for about a year that is reportedly backed financially by Amazon billionaire Jeff Bezos and his wife, Lauren Sanchez. The launch is expected to happen soon, with support coming through a private equity partner at Coatue. Alongside her fashion venture, Sweeney has gained attention for a viral ad campaign with Dr. Squatch, which featured a limited edition soap made from her bathwater. Sweeney's acting career continues to rise with roles in popular TV series like Euphoria and The Handmaid's Tale, and she is reportedly a top candidate for a lead role as the next Bond girl in the upcoming James Bond reboot directed by Denis Villeneuve, though these casting reports have been met with some skepticism. Villeneuve has expressed a desire to modernize the franchise while honoring its traditions. Sweeney is also set to star in an adaptation of the video game Split Fiction for Amazon MGM Studios.