DC Studios has decided not to feature James Gunn's highly anticipated Superman film at San Diego Comic-Con 2024, with co-CEO Peter Safran stating that the timing is not right for a major promotional push. Safran emphasized their strategy of focusing on stronger, shorter marketing campaigns rather than extending promotions over a long period, especially since the film is set for release in July 2025. He also noted that filming has not yet been completed, which further influenced the decision to skip the event. Despite the absence at Comic-Con, Safran assured fans that they can expect plenty of Superman-related content in the coming year, with other projects also being developed under the new DC Universe. The film stars David Corenswet as Superman and Rachel Brosnahan as Lois Lane, among others, and aims to explore Superman's dual identity struggles. This absence raises questions about the studio's overall promotional strategy for its upcoming projects.