LeBron James, Ja Morant Lead NBA Digital Viewership Rankings

As the NBA regular season concludes, player ratings in NBA 2K25 have been updated, with notable increases for stars like Kawhi Leonard and Tyrese Haliburton, while Devin Booker saw a decline. Ja Morant stood out with an improved rating, reflecting his impressive performance, including highlights that garnered significant views online. In terms of viewership, veteran players LeBron James and Steph Curry continue to dominate, while younger players like Luka Doncic and Shai Gilgeous-Alexander are striving to catch up, indicating a potential challenge for the league's future star power. The NBA reported a total of 286 million views across its digital platforms for the season, with Morant's highlight plays leading the way. This data underscores the ongoing popularity of established stars, as the league seeks to cultivate the next generation of superstars. Overall, while the league experiences a decline in traditional viewership, digital engagement remains strong with standout performances generating substantial attention.