Kanye West Criticizes Adidas for Design Theft

Kanye West, now known as Ye, has publicly criticized Adidas for allegedly profiting from his Yeezy designs despite their partnership ending, accusing the company of 'design theft and oppression'. In his Instagram posts, Ye highlighted that when searching 'Yeezy' on Google, Adidas appears before his own site, which he claims is a deliberate move by Adidas to undermine him. He also criticized Jerry Lorenzo, an Adidas designer and former collaborator, labeling him 'disloyal' for supporting the brand. Ye's criticism follows Adidas' 2022 termination of their partnership after his anti-Semitic remarks, which had led to a significant drop in his net worth. Adidas responded by removing all Yeezy references from their website, though their CEO previously stated that legal matters with Ye were resolved. Despite this, Ye continues to assert his brand's independence, claiming significant sales success with his Yeezy products post-split.