Haagen-Dazs enlists Vin Diesel, Fast & Furious stars for 2025 Super Bowl ad

Hims & Hers Health is set to air a provocative Super Bowl ad featuring rapid-fire imagery and a stark message about the healthcare system while promoting its new weight-loss drugs for men and women. The ad marks a significant pivot for the telehealth company, which has traditionally focused on men's health products, reflecting a shift in marketing strategy as consumer attitudes evolve. Meanwhile, Häagen-Dazs is utilizing stars from the 'Fast & Furious' franchise, including Vin Diesel and Michelle Rodriguez, in its Super Bowl commercial, humorously titled 'Not So Fast, Not So Furious.' The ad showcases the actors taking a leisurely drive while enjoying ice cream, contrasting their high-speed movie personas. Diesel expressed nostalgia for the franchise's origins while emphasizing the importance of returning to Los Angeles amid ongoing challenges. The juxtaposition of Hims's serious tone and Häagen-Dazs's light-hearted approach highlights the diverse themes brands are exploring during this year's Super Bowl.