Hyatt announces senior leadership shifts to enhance brand strategy

Hyatt Hotels Corporation has announced significant changes to its senior leadership team, emphasizing a shift towards a more brand-focused and agile organization. Marc Jacheet will join as group president for Europe, Africa, and Middle East (EAME) effective March 17, 2025, with full responsibilities starting July 1. Jacheet, with over 25 years of experience in luxury brands, will be based in Zurich and report to CEO Mark Hoplamazian. Javier Águila, currently leading the EAME region, will transition to chief growth officer and oversee global growth strategies while supporting Jacheet until June 30, 2025. Jim Chu, the current chief growth officer, will take on the role of head of owner relations beginning July 1, 2025. These changes reflect Hyatt's commitment to enhancing guest experiences through its newly defined brand categories.