U.S. Sushi Market Sales Grow 43 Percent Since 2019

Sushi continues to grow in global popularity, with significant developments in both traditional and fast-food formats. Nobu Matsuhisa, a pioneering sushi chef who transformed the sushi scene in the U.S. and built a global restaurant empire, is the subject of a new documentary highlighting his career and influence. In London, new sushi ventures like Sushinoya, founded by Wasabi's creator Dong Hyun Kim, are expanding rapidly, offering fast, sustainable sushi with fresh preparation, signaling a shift toward accessible sushi dining experiences. Meanwhile, in the UK, Tomono Sushi Party gained attention for providing bespoke sushi for celebrity events, illustrating sushi's cultural integration and appeal beyond Japan. In the U.S., the sushi market is booming, with retail sales growing 43 percent since 2019; industry experts at the 2025 Seafood Expo North America discussed trends such as consumer behaviors, supply chain robustness, and the establishment of quality standards to support this growth. Sushi's diverse appeal—from luxury dining to convenient retail options—continues to drive innovation and expansion in the global seafood industry.