Jacksonville Jaguars Use Sabrina Carpenter Dance Moves to Announce 2025 Schedule

The Jacksonville Jaguars unveiled their 2025 NFL schedule through a highly unconventional and viral marketing campaign featuring pop star Sabrina Carpenter's provocative "Juno" sex positions. The team posted a TikTok video linking each home game opponent's logo to one of Carpenter's suggestive dance poses from her tour, sparking widespread attention and mixed reactions on social media. This bold approach was praised for its creativity and humor, with some fans lauding the young women managing the Jaguars' social accounts for their edgy content. While some comparisons between poses and team logos were a stretch, the campaign effectively captured internet buzz and positioned the Jaguars as a savvy franchise in digital engagement. The schedule release included other elements like a video featuring viral internet personality Ashton Hall, and the Jaguars’ 2025 season will feature an international game in London and a primetime fixture that could increase depending on rookie Travis Hunter’s performance. Overall, the Jaguars have secured a memorable moment in NFL schedule announcements by blending pop culture and sports in a way that is both daring and playful.