Boots Unveils 2024 Christmas Ad with Adjoa Andoh

Adjoa Andoh, known for her role as Lady Danbury in Netflix's 'Bridgerton,' stars as Mrs. Claus in Boots’ 2024 Christmas ad campaign, 'The Christmas Makeover.' This festive ad portrays Adjoa leading a 'werkshop' where beauty gifts are prepared, highlighting Boots' expanded beauty offerings, including 55 new brands like Supergoop! and Prada Beauty. The ad features beauty influencers, @soph and @snatchedbywill, as 'elf-fluencers,' showcasing the retailer's focus on modern consumer trends influenced by social media platforms. Adjoa's role underscores the often-overlooked contributions of women during the festive season, aiming to resonate with female audiences. Boots seeks to redefine its image by becoming synonymous with new beauty brands, aiming to capture a diverse audience this holiday season. The campaign reflects Boots' commitment to providing quality beauty products for all budgets while celebrating beauty's empowering impact.