Kia Offers Gas‑Scented Air Freshener in Finland

Kia’s Finnish importer Astara Auto Finland is handing out a limited-edition petrol‑scented air freshener to buyers of the new EV4 in Finland to ease the transition from internal‑combustion cars by evoking a “car workshop” smell. The scent was developed by Finnish perfumer Max Perttula from a motor‑oil base with metallic and jasmine top notes and finished with amber compounds, birch tar and galbanum. Kia describes the initiative as a cheeky, nostalgic campaign positioned as a lighthearted way to address “withdrawal symptoms” as drivers electrify. Media note it follows prior brand stunts (for example Ford’s 2021 gas fragrance) and sits alongside broader industry efforts to use digital and AI tools to improve EV user experience. The EV4 is rolling out across Europe in hatchback and sedan forms and is not yet widely available in the U.S.; Kia plans a sedan launch there early next year. Reactions range from amusement to bemusement, with some questioning whether recreating the smell of gasoline is desirable despite the campaign’s intent.