Flagstock 2024 at UNC Chapel Hill, a music festival aimed at celebrating student talent and patriotism, saw country singer John Rich galvanizing the crowd with chants of 'USA' following a controversial incident where fraternity members protected the American flag during a protest. Rich's festival, initially planned as a small gathering, gained momentum and raised $500,000, reflecting strong student turnout and support for patriotic expressions. However, opinions on the event were divided among students, with some fraternities advocating attendance while others discouraged participation, citing concerns over its image. The festival featured performances by well-known artists like Big & Rich and Lee Greenwood, and highlighted a growing sentiment of patriotism on campus. The event has sparked discussions about the balance between free expression and the political climate impacting student life. Flagstock continues to be a significant cultural touchpoint, showcasing not just music but also the evolving identity of the UNC community.