Johnny Herbert joins Lola Cars as Global Brand Ambassador after FIA exit

Johnny Herbert has been appointed as a global brand ambassador for Lola Cars just one day after his departure from the FIA as an F1 driver steward due to a conflict of interest stemming from his media work for betting companies. The FIA stated that Herbert's dual roles were incompatible, leading to a mutual decision to end his 15-year tenure. At Lola, Herbert will contribute to the company's entry into Formula E and help in business development, focusing on sustainable motorsport initiatives. He expressed excitement about working with the iconic brand, aiming to leverage his extensive experience in motorsport to support Lola's ambitions. Lola's chairman praised Herbert's addition as a significant milestone for the company, emphasizing his value as both an ambassador and resource. Herbert's new role marks a pivotal moment for Lola as it seeks to reestablish itself in the competitive motorsport landscape.