Prince Kung’s Palace Launches Kung Fashion Brand Blending Heritage, Modern Design

The fashion world is embracing a blend of heritage and modernity through various innovative collections and brand initiatives. Prince Kung's Palace Museum launched its 'Kung Fashion' brand, integrating traditional Chinese art and craftsmanship with contemporary design to revitalize cultural heritage in wearable forms. Louis Vuitton's Fall 2025 campaign features Emma Stone and HoYeon Jung in a collection that nods to the brand's travel roots, while LOVE magazine is set for a relaunch, signaling renewed interest in fashion media. Vivienne Westwood's Spring/Summer 2026 menswear collection in Milan presented a rebellious yet accessible aesthetic, emphasizing ideas over ego and blending masculine and feminine elements in a warm, intimate setting. Meanwhile, Dior’s new creative director Jonathan Anderson debuted a menswear collection that honors the house’s legacy through a modern lens, balancing classic tailoring with bold deconstruction. These developments illustrate a broader trend in fashion toward cultural preservation, innovation, and inclusivity across global brands and designers.