A lucky punter, Joanne Gordon from Coventry, won £250,000 by correctly predicting various outcomes in the England vs. Slovakia Euro 2024 match, including Jude Bellingham's last-gasp goal. Her success in a free-to-play game, ITV Picks, where players must answer seven questions accurately, made her the first-ever jackpot winner. Bellingham's goal not only brought joy to fans but also boosted pub sales across the UK, with an additional £9 million revenue from two million more pints sold during the game. The goal led to increased customer turnout and longer dwell times in pubs, with significant sales spikes in various beverages, benefiting both urban and rural establishments, potentially aiding struggling businesses post-pandemic.