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Kurtis Blow Releases 'Basketball 2.0' Remix
Kurtis Blow has revived his iconic 1984 hit 'Basketball' with a new version titled 'Basketball 2.0,' featuring contemporary rapper Lola Brooke and produced by Hit-Boy, in celebration of the 2024-2025 NBA season. The remake includes updated lyrics that reference current NBA and WNBA stars, bridging the gap between past and present in both music and sports culture. The collaboration, facilitated by DoorDash, aims to enhance fan experiences through its multiyear partnership with the NBA and WNBA, which includes offerings like exclusive event access via its DashPass program. The accompanying music video, filmed in New York's Rucker Park, showcases cameos from Knicks players and WNBA legend Sue Bird, highlighting the sport's cultural significance. Blow's work has been recognized recently, as he received the Presidential Lifetime Achievement Award for his contributions to hip-hop and community service alongside KRS-One. This modern take not only celebrates basketball's rich history but also reflects its current evolution and the growing presence of female athletes in the sport.
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