Refresco Sues Prime Hydration for $68 Million

Logan Paul and KSI's Prime Hydration faces a $68 million lawsuit from Refresco, a beverage bottling company, for allegedly breaching a contract that required Prime to order a minimum of 18.5 million cases annually over three years. Refresco claims it made substantial investments to set up a dedicated production line based on Prime's promises but alleges that Prime failed to meet the agreed order volume, resulting in significant financial losses. The lawsuit, filed in Delaware Court on August 2, 2024, also highlights the complications arising from declining sales as social media buzz around the brand waned. Additionally, Prime Hydration is already embroiled in several other lawsuits, including claims regarding product safety and false advertising. The legal challenges compound the controversies surrounding both influencers, who have transitioned from YouTube fame to successful business ventures. Prime has yet to respond formally to the lawsuit.