Salomon Opens First West Coast Store in West Hollywood as Part of U.S. Expansion

Salomon, the French sportswear brand rooted in alpine heritage, has opened its first West Coast store in West Hollywood, California, marking a major milestone in its North American expansion. Located at 8620 Melrose Avenue, the 1,900-square-foot boutique serves as a hub for the brand's rapidly growing Sportstyle category, blending performance, design, and culture in footwear, apparel, and accessories. The store features a modern, open layout with immersive displays and community spaces, reflecting both Salomon’s outdoor innovation and LA's creative energy. This opening is part of a broader U.S. growth strategy that includes five new stores planned through 2025, expanding Salomon’s footprint beyond its existing locations in New York City, Boston, Chicago, and Toronto. Prior to the grand opening, Salomon showcased its iconic XT-6 sneaker silhouette through a multisensory pop-up gallery at Skylight ROW DTLA, highlighting how global audiences have reimagined the design. Jenny Taylor, Salomon’s Vice President of Marketing for North America, emphasized the store's role not just as a retail space but as a community gathering point reflecting LA’s culture, creativity, and movement.