Google Proposes Search Layout Changes to Avoid EU Antitrust Fine

Alphabet-owned Google has submitted a revised proposal to the European Commission aiming to avoid a new antitrust fine related to allegations that it prioritizes its own services in search results, violating the EU's Digital Markets Act (DMA). The proposal, known as "Option B," introduces a dual-box layout on search pages: a Vertical Search Service (VSS) box featuring curated links to alternative search engines and specialized directories, and a separate box below it displaying free, unpaid links to suppliers such as hotels, airlines, restaurants, and transport providers, enhancing visibility for rivals without labeling the second box as a Google service. This submission, presented ahead of a critical July 7–8 workshop in Brussels with EU regulators and competitors, reflects Google's effort to demonstrate compliance with the DMA while minimizing changes that might degrade user experience. Google's legal team contends that strict DMA enforcement has caused unintended negative consequences for European consumers and businesses, including higher travel costs and a significant drop in direct bookings for airlines, hotels, and restaurants. The EU Commission will gather feedback from competitors and stakeholders to determine if Google's changes adequately address the antitrust concerns, with Google facing potential fines up to 10% of its global annual turnover. Despite these challenges, Google maintains it has made hundreds of product modifications to comply with the DMA but seeks clearer guidance on compliance standards.