Fox Sells Out Super Bowl LIX Ads

Fox Corp. has announced that it has sold out all advertising inventory for Super Bowl LIX, scheduled for February 9, 2025, at record prices exceeding $7 million for a 30-second slot. This marks an increase from the previous Super Bowl, which generated nearly $600 million in ad revenue at an average of $6.5 million per spot. The NFL's growing popularity has contributed to Fox's robust first-quarter earnings, reporting an 11% revenue increase to $3.56 billion. CEO Lachlan Murdoch highlighted that the network is experiencing its best NFL season viewership in five years, with significant audience growth for college football and other events. Despite the high demand, the ad market for the Super Bowl has faced challenges from social media competition and rising production costs. Fox anticipates Tubi, its streaming service, will exceed $1 billion in revenue this fiscal year, fueled by increased political advertising.