Virgin Music Group Acquires Outdustry Firm

Virgin Music Group (VMG) has acquired Outdustry, a leading artist services and rights management business focused on China, India, and other high-growth markets. The acquisition aims to enhance VMG's global expansion strategy, leveraging Outdustry's 16 years of experience in marketing and artist management for major international stars like Adele and Dua Lipa. Ed Peto, the founder of Outdustry, will continue as CEO while also taking on the role of Senior Vice President of International Strategy at VMG. This strategic move reflects Universal Music Group's commitment to tapping into the growing music markets in Asia. Outdustry will maintain its operations under its brand, ensuring continuity for its existing clients and projects. The deal highlights the increasing importance of Asia in the global music industry landscape.