The 2024 Salesforce Dreamforce conference is set to begin at the Moscone Center in San Francisco, with expectations of up to 45,000 attendees, boosting local restaurant sales and foot traffic. Mayor London Breed emphasized the city's efforts to present its best face during the event, particularly after Salesforce CEO Mark Benioff previously expressed concerns over homelessness and drug issues. Traffic congestion is anticipated due to street closures, particularly around the conference venue, as the event highlights advancements in AI, including the launch of Salesforce's Agentforce platform. The conference will feature notable industry and celebrity speakers, reflecting Salesforce's goal of merging technology with culture. Attendees are expected to invest significant amounts in participation, further enhancing local economic activity during the conference period.