Bad Bunny Residency Draws Stars, Boosts Puerto Rico

Bad Bunny’s historic 30-show residency in San Juan, Puerto Rico, titled 'No Me Quiero Ir de Aquí,' is drawing over 600,000 visitors, including many from the Puerto Rican diaspora and celebrities like Kylian Mbappé and Achraf Hakimi. The event celebrates Puerto Rican identity and heritage through music and traditional attire, resonating with both locals and those who have left the island. The residency is expected to generate over $200 million in economic activity, with local businesses already reporting surging sales and tips during the typically slow summer tourism season. However, the influx of tourists is intensifying concerns about gentrification, displacement, and cultural dilution as luxury developments and digital nomads reshape Puerto Rico. Bad Bunny addresses these issues through his lyrics and public statements, urging responsible tourism and Latino empowerment. The residency is seen as a pivotal cultural moment, strengthening community ties and spotlighting both opportunities and challenges for the island.