Masaba Gupta on COVID-19 Business Struggles

Fashion designer Masaba Gupta recently shared her financial struggles during the COVID-19 pandemic, revealing that she reached a point where she couldn't afford to pay her cook. The lockdown in March 2020 brought her business to a standstill, leading to the closure of five stores and leaving her with just Rs 2 lakh in her bank account. Despite the dire situation, her business head remained optimistic, and they pivoted to making masks to mitigate losses. Gupta described the period as the worst time of her life, filled with emotional distress and financial uncertainty. Ultimately, her resilience and strategic shifts helped stabilize her brand during the crisis.