Southwest Airlines Ends Free Baggage Policy, Faces Customer Backlash

Southwest Airlines is facing backlash from customers following a series of unpopular policy changes. The airline announced it will end its long-standing free checked bag policy and will now implement expiration dates on travel credits, effective May 28. Travel credits will expire after 12 months for standard fares and six months for basic economy tickets, a shift from the previous policy where credits never expired. Customers have expressed frustration, questioning the airline's value proposition in light of these changes, especially as they now align more closely with practices of other airlines. Additionally, Southwest Airlines is experiencing financial difficulties, including a net loss of $231 million in early 2024, prompting significant corporate layoffs and a hiring freeze. Analysts warn that these changes could lead to a loss of loyal customers and further financial strain.