Sydney Sweeney Defends Controversial Oversexualized Ad Campaigns Amid Criticism

Sydney Sweeney, the 27-year-old star of Euphoria and founder of Fifty-Fifty Films, has faced criticism for what some perceive as her reliance on an oversexualized image in her marketing campaigns. Addressing this backlash in multiple interviews with The Wall Street Journal, Sweeney emphasized that she views audience feedback as a conversation and remains unfazed, particularly noting that much of the criticism came from women who ironically enjoyed the idea of Jacob Elordi's bathwater, which she turned into a limited-edition soap that quickly sold out and now commands high resale prices. Alongside this, she has promoted a diverse range of products from Baskin Robbins ice cream to Samsung Galaxy smartphones, and has been involved in a controversial American Eagle denim campaign that some online critics labeled as containing racial and eugenic undertones, although she has not publicly responded to those allegations. Sweeney insists her provocative campaigns are strategic and deliberate, highlighting her active involvement and hands-on approach in all her projects, while also sharing that despite her busy schedule, she prefers not to take extended breaks due to anxiety. Her candidness about both her professional ambitions and protective stance on her private life, especially following her split from her ex-fiancé, underscores her determination to maintain control over her career trajectory and public image.