In a competitive box office weekend, both Blake Lively's 'It Ends With Us' and Ryan Reynolds' 'Deadpool & Wolverine' performed impressively, with the latter topping the charts for a third consecutive week, earning $54.2 million domestically and surpassing $1 billion globally. Lively's film debuted strongly with $50 million, marking it as one of the top opening days for female-centered films post-COVID, and it is based on Colleen Hoover's bestselling novel. The success of these contrasting films highlights the effectiveness of counterprogramming, attracting diverse audiences. Despite mixed reviews, 'It Ends With Us' achieved a positive reception with an 'A-' CinemaScore, while 'Deadpool & Wolverine' continues its record-breaking trajectory as one of the highest-grossing Marvel releases. The weekend also saw a significant flop with the video game adaptation 'Borderlands', which grossed only $8.8 million. Together, the films illustrate the star power of Lively and Reynolds and the evolving landscape of summer box office dynamics.