Indian Messaging App Arattai Gains 7 Million Downloads Amid Government Self-Reliance Push

Arattai, an Indian messaging app developed by Zoho, has recently experienced a massive surge in popularity, with downloads skyrocketing from fewer than 10,000 in August to seven million in a week, largely driven by government encouragement to use homegrown apps amid trade challenges with the US. The app offers features similar to WhatsApp, including text and voice messaging, end-to-end encrypted voice and video calls, group chats, and unique functionalities like Android TV support and call scheduling, positioning itself as a "Made in India" alternative emphasizing data localization and user privacy. Despite this rapid growth and the government's push for digital sovereignty, Arattai's active user base remains significantly smaller than WhatsApp's 500 million monthly users in India, where WhatsApp is deeply ingrained in daily life. Zoho CEO Mani Vembu highlighted that user enthusiasm reflects a demand for a local product capable of meeting unique needs, although full text message encryption is still in progress. The app is free, ad-free, and optimized for low-bandwidth environments, appealing to users seeking privacy and reduced dependence on global tech giants. While Arattai's momentum is notable, it faces challenges in matching WhatsApp's entrenched presence and extensive user base in India.