EA Maintains Game Prices, Cites Digital Revenue Shift

Electronic Arts (EA) has announced it will not raise game prices in the near future, even as competitors like Nintendo and Microsoft set $80 price points for new releases. On a recent earnings call, CEO Andrew Wilson and CFO Stuart Canfield highlighted EA's focus on delivering quality and value, supported by a pricing model that spans free-to-play to premium editions. Wilson noted a significant shift in EA's revenue mix toward digital sales and microtransactions over traditional physical sales. The decision is influenced by mixed financial results, including the underperformance of Dragon Age: The Veilguard and the success of Split Fiction. While EA's current strategy involves holding prices steady, the company does not rule out future increases. This approach reassures consumers as the industry faces widespread price hikes.