Geely Auto officially enters Vietnamese market with Coolray SUV

Geely Auto has officially entered the Vietnamese automotive market with the launch of its Coolray SUV, marking a significant step in its expansion strategy in Southeast Asia. This event, held at Tasco Mall in Hanoi, showcased Geely's commitment to introducing a diverse product lineup, including future models like the luxury Monjaro and the electric EX5. Geely aims to establish a robust local presence through a multi-energy product strategy and plans to build a $168 million assembly plant in Thai Binh Province, with production expected to start by late 2026. The Coolray is designed to appeal to young consumers, featuring advanced safety technologies and a competitive price range from 538 to 628 million VND. To enhance brand recognition, Geely has partnered with Vietnamese celebrity Chi Pu as its brand ambassador, aiming to connect with the local market more effectively. With plans to expand its dealership network to 50 locations, Geely is poised to tap into Vietnam's growing automotive sector and meet the needs of its burgeoning middle class.