Apple Opens New Downtown Detroit Store September 19

Apple is set to open a new retail store in downtown Detroit at 1430 Woodward Avenue on Friday, September 19, with doors opening at 5 p.m., coinciding with the launch of the iPhone 17 series. The store, located near the Shinola Hotel, will feature a Genius Bar, Today at Apple sessions, and likely an Apple Pickup station, aiming to foster creativity and business in the city. This opening marks a significant addition to Detroit's revitalized Woodward Avenue, which now includes other major retailers. Apple has also launched a Detroit-themed marketing campaign featuring a custom Apple logo wallpaper and curated local content across its platforms. Alongside retail expansion, Apple is investing in Detroit’s tech ecosystem with plans for an Apple Manufacturing Academy and a developer academy in collaboration with Michigan State University. The store's opening follows the closure of Apple's Partridge Creek location, signaling a strategic move to the downtown area.