Players Health Secures $60 Million Series C Funding

Players Health, a sports tech company based in Minneapolis, has successfully closed a $60 million Series C funding round led by Bluestone Equity Partners, bringing its total funding to over $100 million. The investment will enable Players Health to enhance its AI-powered product personalization, pursue strategic mergers and acquisitions, and expand its workforce, addressing the growing demand for athlete safety and insurance solutions. Founded in 2012 by former NFL player Tyrre Burks, the company has transitioned from providing risk management services to offering insurance products, with a projected $80 million in premiums for the year. The funding comes amid substantial growth in participatory sports, which are expected to reach a market size of $69 billion in youth sports alone over the next six years. Burks emphasized the importance of creating safe environments for athletes, highlighting the need for comprehensive risk management in a fragmented insurance market.