Meghan Markle's Apricot Spread Faces Expert Criticism

Meghan Markle's As Ever brand has faced sharp criticism from jam expert Donna Collins, who called the new apricot spread an 'epic disappointment' and criticized its runny consistency, classification as a spread instead of jam, and the use of pectin and potentially harmful preservatives. Collins also questioned the use of conventionally grown apricots and Meghan's personal involvement in the product's creation. Despite the expert's concerns, both the apricot spread and a previously launched raspberry spread sold out quickly, with some attributing the rapid sales to limited batch sizes. Meghan publicly celebrated the swift sell-outs on social media, expressing gratitude to her fans. The controversy highlights a divide between commercial success and expert assessment of product quality. The As Ever brand continues to generate strong consumer interest despite criticism from industry specialists.