Sandals and Beaches Launch Global Campaign

Sandals Resorts has launched a new campaign titled 'Made of Caribbean', aiming to highlight authentic Caribbean experiences and enhance its brand identity. Set to debut on December 28, the campaign will utilize various advertising channels and features a brand film narrated by executive chairman Adam Stewart. Meanwhile, Kygo's Palm Tree Crew is opening the Palm Tree Club, a remodeled hotel and restaurant in Miami, on December 21, which reflects a tropical aesthetic and offers various amenities, extending the brand’s hospitality ethos. Additionally, St. Kitts and Nevis has announced plans for a luxury Ritz-Carlton Resort, set to begin construction in 2025 and open in 2028, promising to elevate the island's tourism sector. Both developments illustrate a growing trend of luxury and themed resorts in the Caribbean, aimed at attracting travelers seeking unique experiences. The emphasis on food and cultural authenticity is also becoming a focal point for these resorts, as seen in Sandals’ Curaçao location.