Amazon introduces AI shopping feature for third-party purchases

Amazon has launched a new feature called 'Buy for Me', allowing customers to purchase items from third-party sites directly through the Amazon Shopping app. This feature aims to enhance the shopping experience by enabling users to find and buy products that are not available on Amazon, all while remaining within the familiar app interface. Despite the innovative approach, there are concerns regarding consumer trust in AI handling financial transactions, with some users expressing hesitance on social media. The launch marks a significant shift from Amazon's traditional strategy of keeping transactions within its platform, raising questions about the potential impacts on its revenue model. Industry experts have noted that this move is likely a response to the growing influence of AI shopping assistants in the market. Amazon emphasizes that trust and transparency will be crucial for the success of this AI-driven shopping experience.