New PGA Tour CEO Brian Rolapp Forms Tiger Woods Committee to Revamp Global Golf Model

Brian Rolapp, who became the PGA Tour CEO in August 2025, is bringing fresh ideas and a willingness to evolve the Tour amid ongoing uncertainty about a merger with the Saudi-backed LIV Golf league. Rolapp has not yet engaged with the Public Investment Fund or LIV Golf leadership, signaling a slowdown in unification talks, much to the concern of LIV Golf, which faces financial struggles. He is focusing instead on strengthening the PGA Tour, including plans to enhance its competitive model through a new committee chaired by Tiger Woods, aimed at significant changes across the regular season, postseason, and media engagement. Players like Rory McIlroy, Scottie Scheffler, and Michael Kim have expressed optimism about Rolapp's leadership and vision, highlighting the potential for international expansion and innovation. Rolapp's approach contrasts with the previous leadership under Jay Monahan, who has publicly endorsed Rolapp's competence and fresh perspective. Overall, the PGA Tour under Rolapp appears poised to prioritize its traditions while embracing necessary changes to maintain its position in professional golf.