Retail Media Companies Face New Challenges in UK

App marketers are urged to master the art of optimal media mix to manage advertising budgets effectively, with insights from Paul Kovalski of the credit-building app Self highlighting the importance of aligning strategies with user behavior. Meanwhile, political advertising is driving a significant increase in total advertising revenue, projected to rise by 9.3% in 2024, although core ad categories remain sluggish due to economic pressures. The upcoming CEO succession at Disney, expected to be announced by early 2026, is garnering attention as the company aims to avoid past missteps. Discussions at Digiday’s Media Buying Summit revealed that media agencies now need to navigate complex business dynamics beyond just media spend effectiveness. Simultaneously, UK retail media companies face both opportunities and challenges due to evolving data privacy regulations and the loss of third-party cookies, which complicates their ability to leverage consumer data. As the landscape shifts, these companies must adapt to maintain competitiveness and compliance.