CMA Issues Guidance to Combat Fashion Greenwashing

The fashion industry is facing increasing scrutiny over environmental practices and the issue of greenwashing, with new guidance from the CMA aimed at clarifying how brands can responsibly market their sustainability efforts. A recent California law mandates that apparel companies implement a take-back program for old clothes, marking a significant move towards circular economy practices. In Guam, an art exhibit featuring native flowers highlights the intersection of fashion and sustainability, showcasing the potential for eco-friendly design. Sustainable fashion emphasizes ethical manufacturing, fair labor practices, and the use of eco-friendly materials, addressing the industry's significant environmental impact. Additionally, stories from initiatives like Saheli Women illustrate how sustainable fashion can empower women economically and socially, fostering community development. As consumer awareness grows, especially among younger demographics in places like Indonesia, the demand for genuine sustainable practices increases, challenging brands to avoid deceptive marketing tactics.