HYBE America Partners with So So Def Recordings for New Distribution Deal

HYBE America has announced a distribution partnership with Jermaine Dupri's So So Def Recordings, marking a significant reunion for Dupri and his former mentee, Scooter Braun. This collaboration will allow So So Def to leverage HYBE's global distribution and marketing resources to reissue its legacy catalog and launch new talent. Braun, who began his career under Dupri's mentorship, expressed his gratitude, stating that Dupri gave him his first opportunity in the music industry. Both executives emphasized the familial nature of the partnership, with Dupri noting that it represents a legacy of mentorship and support. The deal will enable So So Def to expand its reach and is expected to lead to new music releases in the coming months, continuing the label's storied history of producing iconic artists. Overall, this partnership aims to modernize the legacy of So So Def while honoring its historical significance in the music industry.