Pernod Ricard Faces Backlash Over PSG Deal

Fans of Olympique de Marseille are outraged after Pernod Ricard, the maker of the iconic pastis aperitif, announced a partnership with their rival Paris Saint-Germain (PSG). The deal, which spans both PSG's men's and women's teams, has been perceived as a betrayal by Marseille supporters, leading to the hashtag #boycottPernodRicard trending on social media. Many fans have vowed to stop consuming pastis and switch to rival brands, while Marseille Mayor Benoit Payan has expressed his intent to confront Pernod Ricard's CEO for clarification on the partnership. The controversy highlights the long-standing rivalry between Marseille and PSG, intensified since PSG's takeover by Qatari investors in 2011. Pernod Ricard has asserted that the partnership was aimed at a global audience and does not include visibility or activations in France. Despite this, the backlash from local fans reflects a deep emotional connection to both the beverage and their football heritage.