Lewis Hamilton Unveils Non-Alcoholic Mezcal Almave Humo

Lewis Hamilton, the celebrated Formula 1 driver, has expanded his non-alcoholic spirits brand Almave, co-founded with master distiller Iván Saldaña, by launching Almave Humo, a non-alcoholic mezcal alternative. Almave Humo is crafted using Espadin agave sourced from Puebla, Mexico, and traditional mezcal methods including pit-roasting with volcanic stones, but contains no alcohol. Priced at approximately $36.99 per bottle, the new product joins Almave's other non-alcoholic tequila alternatives, Ámbar and Blanco. Although Hamilton initially disliked mezcal's signature smokiness, he worked closely with Saldaña to develop an authentic and sophisticated alcohol-free mezcal experience. Almave's portfolio has attracted investment from French spirits giant Pernod Ricard and is now available in over 800 U.S. locations. The brand aims to provide premium, culturally authentic non-alcoholic options for agave spirit enthusiasts.